Marketing Copy
A comprehensive guide to writing effective marketing copy using ChatGPT.
Learn how to create compelling marketing copy that engages your audience and drives conversions using ChatGPT.
Marketing Copy Framework
- AIDA Model Template
Analyze my product/service and create marketing copy using the AIDA model:
Product/Service: [Description]
Target Audience: [Demographics/Psychographics]
Key Benefits: [List main benefits]
Unique Selling Points: [What sets it apart]
Please structure the copy with:
Attention: [Hook to grab attention]
Interest: [Engaging value proposition]
Desire: [Benefits and emotional triggers]
Action: [Clear call-to-action]
- PAS Framework Template
Create marketing copy using the Problem-Agitate-Solution framework:
Product/Service: [Description]
Target Market: [Ideal customer profile]
Main Problem: [Pain point addressed]
Solution Features: [Key features/benefits]
Structure the copy as:
Problem: [Identify the pain point]
Agitate: [Emphasize the consequences]
Solution: [Present your offering]
Content Types
-
Social Media Posts
- Platform-specific formatting
- Engaging hooks
- Relevant hashtags
- Call-to-action
-
Email Marketing
- Subject line optimization
- Personalization elements
- Clear value proposition
- Compelling CTAs
-
Website Copy
- SEO optimization
- Clear messaging hierarchy
- Benefit-focused content
- Conversion elements
Optimization Techniques
-
Audience Targeting
- Define buyer personas
- Address pain points
- Use appropriate tone
- Match audience language
-
Value Proposition
- Highlight unique benefits
- Provide social proof
- Address objections
- Show competitive advantage
-
Call-to-Action
- Clear and specific
- Create urgency
- Reduce friction
- Test variations
Example Prompts
- Product Description
Create a compelling product description for:
[Product name]
Include:
- Key features and benefits
- Target audience
- Unique selling points
- Technical specifications
- Emotional benefits
- Landing Page Copy
Write landing page copy for:
[Product/Service]
Structure with:
- Headline
- Subheadline
- Key benefits (3-5)
- Social proof elements
- Call-to-action
- FAQ section
Best Practices
-
Research
- Understand target audience
- Analyze competitors
- Identify market trends
- Gather customer feedback
-
Writing Style
- Use active voice
- Keep it concise
- Be specific
- Show, don't tell
-
Testing
- A/B test headlines
- Test different CTAs
- Monitor metrics
- Iterate based on data
SEO Integration
-
Keyword Research
- Identify target keywords
- Analyze search intent
- Check competition
- Find long-tail variations
-
Content Optimization
- Natural keyword placement
- Meta descriptions
- Header tags
- Internal linking
-
Readability
- Short paragraphs
- Bullet points
- Subheadings
- Engaging format