Marketing Copy

Learn how to create compelling marketing copy that engages your audience and drives conversions using ChatGPT.

Marketing Copy Framework

1. AIDA Model Template

Analyze my product/service and create marketing copy using the AIDA model:

Product/Service: [Description]
Target Audience: [Demographics/Psychographics]
Key Benefits: [List main benefits]
Unique Selling Points: [What sets it apart]

Please structure the copy with:
Attention: [Hook to grab attention]
Interest: [Engaging value proposition]
Desire: [Benefits and emotional triggers]
Action: [Clear call-to-action]

2. PAS Framework Template

Create marketing copy using the Problem-Agitate-Solution framework:

Product/Service: [Description]
Target Market: [Ideal customer profile]
Main Problem: [Pain point addressed]
Solution Features: [Key features/benefits]

Structure the copy as:
Problem: [Identify the pain point]
Agitate: [Emphasize the consequences]
Solution: [Present your offering]

Content Types

1. Social Media Posts

   • Platform-specific formatting
   • Engaging hooks
   • Relevant hashtags
   • Call-to-action

2. Email Marketing

   • Subject line optimization
   • Personalization elements
   • Clear value proposition
   • Compelling CTAs

3. Website Copy

   • SEO optimization
   • Clear messaging hierarchy
   • Benefit-focused content
   • Conversion elements

Optimization Techniques

1. Audience Targeting

   • Define buyer personas
   • Address pain points
   • Use appropriate tone
   • Match audience language

2. Value Proposition

   • Highlight unique benefits
   • Provide social proof
   • Address objections
   • Show competitive advantage

3. Call-to-Action

   • Clear and specific
   • Create urgency
   • Reduce friction
   • Test variations

Example Prompts

1. Product Description

Create a compelling product description for:
[Product name]

Include:
- Key features and benefits
- Target audience
- Unique selling points
- Technical specifications
- Emotional benefits

2. Landing Page Copy

Write landing page copy for:
[Product/Service]

Structure with:
- Headline
- Subheadline
- Key benefits (3-5)
- Social proof elements
- Call-to-action
- FAQ section

Best Practices

1. Research

   • Understand target audience
   • Analyze competitors
   • Identify market trends
   • Gather customer feedback

2. Writing Style

   • Use active voice
   • Keep it concise
   • Be specific
   • Show, don't tell

3. Testing

   • A/B test headlines
   • Test different CTAs
   • Monitor metrics
   • Iterate based on data

SEO Integration

1. Keyword Research

   • Identify target keywords
   • Analyze search intent
   • Check competition
   • Find long-tail variations

2. Content Optimization

   • Natural keyword placement
   • Meta descriptions
   • Header tags
   • Internal linking

3. Readability

   • Short paragraphs
   • Bullet points
   • Subheadings
   • Engaging format