Marketing Strategy & Analytics Prompts for ChatGPT

I'm a marketing manager planning a campaign for [product/service].
Target audience: [describe demographics, psychographics].
Budget: [$X]. Timeline: [X weeks].

Help me:
1. Define 3 campaign angles with the highest potential ROI
2. Identify the key message for each angle
3. Suggest channels that match each angle
4. List potential risks or blind spots in each approach

Be specific. Reference industry benchmarks if relevant.

We're launching [product] in [market/region].

Existing traction: [describe]. Target customer: [describe].
Primary channel: [how we acquire users]. Budget: [$X].

Outline a go-to-market strategy:
1. Positioning — how do we describe this to our target customer in one sentence?
2. Channel strategy — which 3 channels get budget and why?
3. Launch sequence — what happens week 1, week 2, week 3-4?
4. Success metrics — what numbers tell us the launch worked?
5. Biggest risk and how to mitigate it

Be realistic. A new product doesn't go viral in week 1.

Build a 12-week campaign timeline for [campaign goal].

Key dates: [list]. Budget cadence: [how budget is released].
Team capacity: [how many people, what skills].

Output a week-by-week plan with:
- Key activities per week
- Owner for each major workstream
- Dependencies between workstreams
- Checkpoints (when do we review progress?)
- Go/no-go criteria (when do we kill the campaign if it's not working?)

Write 5 Google ad variations for [product/service].

Target keyword: [keyword]. Landing page: [URL].
Price point: [$X]. Key differentiator: [what makes us unique].

For each variation:
- Headline (30 chars max, 3 headlines per ad)
- Description (90 chars max, 2 descriptions per ad)
- Why this angle would convert for this keyword

Include 3 A/B test hypotheses to validate.

Write 5 ad variations for [product/service] targeting [audience].

Format: [image/video/carousel]. Placement: [feed/stories/reels].
Primary text length target: [short 125 chars / long 300 chars].

For each variation:
- Primary text
- Headline (40 chars max)
- CTA button text
- The creative concept (describe the image or video)

Include 2 audiences you'd target differently and why.

Write 3 LinkedIn ad variations for [B2B product/service].

Target: [job title, industry, company size].
Goal: [lead gen/awareness/event signup].
Format: [sponsored content/inMail].

For each variation:
- Intro text (150 chars before "see more")
- Full body text
- Headline
- CTA

LinkedIn audiences are professionals in work mode. Tone should be
credible and value-focused, not hype-driven.

Write a TikTok ad script for [product/service].

Target audience: [describe]. Hook style: [pattern interrupt/problem/curiosity].
Video length: [15/30/60 seconds].

Script structure:
- Hook (first 3 seconds — the scroll-stopper)
- Body (problem → solution → proof)
- CTA (what they should do and why now)

Also provide the on-screen text overlay for each section. TikTok ads are
often watched without sound until the hook grabs attention.

Here's our campaign data for [time period]:
[Metrics: impressions, clicks, CTR, conversions, CPA, ROAS by channel]

Write an executive summary (300 words max) that:
1. Highlights the single most important finding
2. Explains what drove performance (or underperformance)
3. Flags 2-3 actionable insights for the next campaign
4. Avoids jargon — make it readable by non-marketing stakeholders

Then provide 3 bullet points of specific recommendations.

Analyze [competitor name]'s marketing strategy. Here's what I know:
- Target audience: [describe]
- Key channels: [list]
- Recent campaigns: [describe]
- Pricing: [$X]
- Estimated market share: [X%]

Based on this:
1. Identify their 3 strongest competitive advantages
2. Find 2 vulnerabilities we can exploit
3. Suggest a counter-positioning strategy
4. What audience segment are they underserving that we could capture?

Here's performance data for [channel]: [paste metrics].

Compare this to: [benchmarks, previous period, target goals].

Diagnose:
1. What's working? (specific campaigns, audiences, or creatives)
2. What's not working? (is it the channel, the creative, or the offer?)
3. Is the issue at the top of funnel (reach/impressions), middle (CTR/engagement),
   or bottom (conversion)? Don't fix the wrong end.
4. Recommended budget reallocation: increase, decrease, or keep?
5. One test to run this month that would tell us if this channel has potential

Be honest — sometimes a channel just isn't right for the product.

Create brand voice guidelines for [company/product].

Brand personality traits (choose 3-4): [trustworthy/innovative/friendly/
authoritative/playful/luxurious/accessible/rebellious/empathetic/etc.]

Examples of brands we admire: [list 2-3 brands]

Output:
1. Voice characteristics (what we sound like)
2. Anti-voice (what we never sound like)
3. Vocabulary — words we use, words we avoid
4. Example rewrites: take 3 generic sentences and rewrite them in our voice
5. A "voice test" checklist writers can use before publishing

Help me write a positioning statement for [product].

Target customer: [describe]. Problem they face: [describe].
Our solution: [describe]. Key differentiator: [what makes us unique].
Primary competitor: [name].

Follow this framework:
For [target customer] who [problem], [product] is a [category] that
[benefit]. Unlike [competitor], [product] [differentiator].

Provide 3 variations and explain which is strongest and why.

Create a messaging hierarchy for [product].

Levels:
1. Brand promise (one sentence — the single thing we stand for)
2. Value propositions (3-5 — problems we solve, each with a proof point)
3. Features (list of capabilities, each mapped to a value proposition)
4. Proof (customer quotes, metrics, awards that back up each value prop)

The hierarchy should flow: if someone only remembers level 1, that's enough.
Each level adds detail for audiences who need more convincing.

I want to test whether [hypothesis] will improve [metric].

Current baseline: [current number].
Target improvement: [X%]. Timeframe: [X weeks].

Design a growth experiment:
1. Define the specific change we'll make
2. How we'll measure success (primary and secondary metrics)
3. Sample size needed for statistical significance
4. Duration of the test
5. What "failure" looks like and what we'd learn from it
6. How we'd scale the change if it works

We're currently successful on [current channels]. Revenue: [$X/quarter].

We're considering expanding to [new channel]. We have [team size] people
and [$budget] to test with.

Evaluate this expansion:
1. Is our target audience actually on this channel? (Be honest — don't assume)
2. What content formats work on this channel that we don't currently produce?
3. Minimum viable test: what's the smallest experiment that tells us if this is worth it?
4. What does success look like in 3 months?
5. What competing priority should we kill if we invest in this?

Don't recommend expansion unless the evidence supports it.

We're considering changing our pricing from [current model] to [proposed model].

Current metrics:
- MRR: [$X]. Churn: [Y%]. Conversion rate: [Z%].
- Customer segments: [list with approximate revenue per segment]

Design a pricing experiment:
1. Which segment should we test on first? (lowest risk if we get it wrong)
2. What's the hypothesis? (raising prices will increase revenue because...)
3. How long to run the test to reach significance?
4. Guardrail metrics: what numbers must NOT decline?
5. What would make us revert the change immediately?